Atruvia’s clients expect relevant digital products and personalised solutions. The brand’s DNA addresses today’s expectations by bringing together the worlds of collective thinking on one hand and pioneering financial technology on the other.

The overarching brand principle of connections can be found in the brand’s new name »Atruvia« and throughout the entire brand experience, creating a consistent and meaningful identity.

The »VIA Line« is the primary design element used to connect the different design components with each other. Soft lines and angular details represent both sides of the brand: people and technology. A custom typeface, the »VIA Type« has been developed incorporating these details. The typeface features custom ligatures based on the logo, further strengthening the overarching idea of connections.