XL2
XL2 is a joint venture founded by Audi and Capgemini. The consulting company focuses on digital transformation issues in the automotive industry and is designed to combine the innovative culture of a start-up with the strong performance of two international brands. XL2 builds key competencies in SAP and cloud-based technologies, providing them to clients such as the Volkswagen Group.
XL2’s brand idea »Agile with Magnitude« combines the agility and digital ingenuity of the start-up environment with the self-confidence and reliability of the major players.
The call-to-action button represents interaction with users and is the main design component. It is used in a playful way to inspire curiosity and create a dialogue between users and brand, establishing XL2 as the nimble, quick, cheeky and resourceful company that shapes the future of the automotive industry.
created at
KMS TEAM
designed by
Patrick Carlet
Arne Vogt
Benjamin Linke
Sarah Goßner
Frederik Mair